Channel & Partnerships
Veronica
Fernandez
Five years building partner ecosystems that produce real revenue across APAC.
Channel & Partnerships
Five years building partner ecosystems that produce real revenue across APAC.
What I do
I turn partnerships into pipeline. For nearly five years at Aircall, I built and scaled the channel ecosystem across APAC — recruiting the right partners, building the programs that motivate them, and measuring what actually moves MRR year on year.
APAC isn't the US. The relationships are longer, the trust takes time, and most channel playbooks that work in San Francisco fall apart in Singapore. That's the gap I've built my career in — and where I do my best work.
I specialise in turning partner relationships into measurable revenue: growing partner-sourced pipeline, designing programs that scale, and finding the right partners in the first place.
The journey
I started my career in government and the non-profit sector in Mexico — work that mattered, but moved slowly. When I made the leap into tech, I never looked back. At Aircall I joined as a Business Development Representative and built my way to Senior Partner Manager, learning every layer of the channel motion along the way.
Senior Partner Manager
Aircall
Sydney, NSW
Strategic Partner Manager
Aircall
Sydney, NSW
Partner Account Manager
Aircall
Sydney, NSW
Business Development Representative
Aircall
Sydney
PR Manager & Chief of Staff
Value Investing Forum
Mexico City
Business Development Manager
McQuilling Partners
Mexico City
Beyond the work
I lead the Women of APAC ERG at Aircall — because the best teams I've seen are the ones where everyone has a seat at the table. Building community and advocating for representation isn't a side project; it's something I carry into every role I take on.
I came to tech from a non-traditional path, and that outsider perspective has shaped how I build partnerships. I look for the angles others miss, and I build relationships that last beyond a single deal.
Based in Sydney. Originally from Mexico. Always up for a conversation about partnerships, sales, or channel strategy.